![]() It aimed to update the lineup, so the designers needed to change the logo to emphasize this. ![]() The next series of toys also made a splash. The debut lineup was so successful that Matchbox had to re-conceptualize it to match up with Hot Wheels. Inside was the brand name, written in white letters of a non-standard shape, and the advertising slogan “HOTTEST METAL CARS IN THE WORLD!” black in color. Otto Kuhni made the flame-red but added orange splashes to make the drawing more realistic. The boxes were decorated with an emblem depicting a long line of fire. The first series of sixteen cars came out in 1968. Elliot Handler is considered the “father” of the project because he promoted the original business idea and developed it himself without finding support from his inner circle. Wanting to compete with Matchbox, Mattel founded the Hot Wheels brand of die-cast toy cars. The trademark originated in 1968 and belonged to the Mattel company. Hot Wheels is an American brand that presents miniature replica cars. The unique Custom Otto car, released on the Hot Wheels anniversary and covered with Swarovski diamonds on all sides, was named after him. The company recognized the merits of its irreplaceable employee because it was Kuhni who promoted the brand and laid the foundation for the old-school style. The emblem he invented is remembered by millions of children because it is simple, stylish, bright, and dynamic. Kuhni worked for Mattel Corporation and was appointed packaging designer for Hot Wheels when the first car models appeared. It changed several times but always remained within the same concept. This is the iconic logo created by Otto Kuhni in the late 1960s. Modern models are available in stores based on real and fictional cars (for example, video games).īut there is one common element that unites both old vintage cars for thousands of dollars and new low-price toys. These are representatives of the elite segment – the best of the best, which are no longer sold anywhere. Hard-to-find and rare examples such as the Beach Bomb Bus ($ 150,000), the purple Olds 442 muscle car ($ 12,000), and the brown ’31 Ford Woody sedan ($ 8,000) are particularly prized. Now Hot Wheels is not just toys, but the dream of many collectors. But this did not stop Elliot, and he enthusiastically took up the development of models such as the hot rod with the help of John W. True, neither his wife nor Mattel supported the voiced idea. ![]() He noticed his child’s passion for playing with Matchbox cars and decided that this was a great base for business. The first toys appeared in 1968 when the inventor of the Elliot Handler decided to please his son with new car figures. This time, the LB Super Silhouette Nissan Silvia flaunts a livery that's reminiscent of the John Player Special F1 cars back in the day.Many generations of Americans have grown up on Hot Wheels cars. Speaking of which, Tetsuya Hibino's drift car is back in the spotlight. We can only hope that more replicas of real-life cars will make their way into Mattel's line-up soon. The 1970 Pontiac Firebird that first appeared as a Hot Wheels Legends Tour vehicle is also back, but this time in blue. But that gives more people a chance at finding their favorite casting. As you would expect, there are quite a few vehicles in case A that we've already seen before. It's not a bad-looking car, but it doesn't come close to the Corvette C8.R at least from our point of view. That happens to be the case with the Grand Sport Roadster as well, which didn't make an appearance in 2022. There are quite a few different Corvette castings out there, so you won't get to see variations of them coming out every single year. At least the blue and white color combo looks good enough to make you buy this one. While the hatchback version of the Subaru WRX STI was never really embraced by fans, Hot Wheels keeps using this casting time and time again. It's good to see the 1987 Ford Sierra Cosworth sporting a fresh livery and a new set of rims.Įven though this is the third iteration since the model debuted last year, rally fans are bound to gobble this thing up right away. ![]() That way you can have an affordable version of the Team Transport series, albeit without all the premium details. While most fantasy cars seem useless, the Fast-Bed Hauler can at least be used as an alternative form of display for your other vehicles. ![]() It's not an ugly model per se, but it's not quite as cool as the 1971 Mustang Funny Car that we saw in Case Q for 2022.īut let's move on and see the other 70 vehicles included in this first case for 2023. The Japanese truck replica was designed by Ryu Asada and was first introduced in 2021. Speaking of the regular Treasure Hunt model for case A, it's the Raijin Express. ![]()
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